Should we consider Twitter to be a marketing tool or is it just for people who have a lot of time on their hands and the need to jibber-jabber all day long?
Twitter is a free of charge micro-blogging tool that lets you to post short "blogging" messages in 140 characters or less. You can place your messages using Twitter on your computer or your mobile device.
Twitter provide a method for individuals to share information with one another in real-time. They can distribute news stories, reviews, complaints and even special deals.
The problem with twitter is the noise that often comes with it. But the finest way using Twitter is to discover those are informative and give you with information as well as take time to interact and connect with you.
Twitter can be use as a marketing tool to make relationship with people in your target market no matter what you’re selling. For you to achieve something in your marketing effort you must give valuable information to those on your list. When you post (tweet) valuable information consistently will enhance your credibility and may turn your visitors to customers in the long run. If all you do is just promoting your business, many of your followers will remove themselves from your list. It’s also a platform to know what your customers and people in your target market are saying. You get to know how they feel about your business, competitors and their challenges. The information will help you to improve your product, service and tailor it to their need.
Advantage of Twitter as marketing tool
Your Internet marketing can be done free of charge if you use Twitter wisely. Your goal market is out there for you to look for and understand. Understand from their tweets, their passion and interests. Do your research on your target market by following the tweets of your target market for better understanding. Identify the strategies used by your competitors by following their tweets as well.
Twitter allows you to network efficiently and with large groups of people. Twitter and its third party applications allow you to segregate and interact with your target markets effectively. You can direct your Internet marketing campaigns at relevant groups efficiently by using Twitter.
Disadvantage of Twitter as marketing tool
Twitter is the favorite site for spammers. You will have to strain and weed out spammers from your lists from time to time, if you want to have a good estimate of your target market. Otherwise, the followers total will be an inflated number which will not help in your Internet marketing campaigns. Filtering spam tweets is a lot of hard work. Other means of Internet marketing may seem feasible in the long run.
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