What does e-mail marketing means...?

When we say E-MAIL MARKETING it is a direct marketing which uses a electronic mail.HERE are some meaning that the e-mail marketing referred to:

> Those who have a business use e-mail marketing because of direct promotions and acquire new costumers.

>Encourage the costumer loyalty and enhance the customer relationship.

>Adding advertisement to e-mail send by the companies to the customers.




WHY E-MAIL MARKETING IS POPULAR...?

*E-mail marketing lets you deliver you messages to the people.
*It is much cheaper than other forms of communication.
*Most of the users of e-mail marketing proven the successful for those do i right.

Their are three types of e-mail marketing the direct email, retention email and the advertising email. When we say Direct Email it involves promotional message in the forms of an email.For example if you have a list of costumer to send your promotions. Retention Email Instead of promotional email designed only to encourage the recipient to take action (buy something, sign-up for something, etc.), you might send out retention emails.

These usually take the form of regular emails known as newsletters. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers. Advertising Email Example of this by paying the other advertisement company by producing your business.


Advantage of e-mail marketing

Internet is most popular in most of the business because:

1. It's ability to distribute information into a wide range of specific.
2. Advertisers can generate repeat business affordable and automatically.
3. It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes. .

Disadvantage of e-mail marketing

1. Render ability. Difficulty of displaying the creative as intended within the in-box of different email reading systems.
2. Email response decay. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged.
3. Resource intensive. Although email offers great opportunities for targeting, personalization and more frequent communications, additional people and technology resources are required to deliver these.